Knowledge diffusion of halal food research: a main path analysis

Purpose Halal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of knowledge diffusion. Given increasing number scholarly outputs, this study aims to examine development over past decades comprehensively, including emerging topics transmission paths structure. Design/methodology/approach This conducted a keyword co-occurrence network analysis main path (MPA). The MPA included four types trace historical formation based on 253 articles extracted Web Science database. Findings findings show that: research revolves around several dimensions, safety trust, halal certification, supply chain management attitudes towards purchasing, focus shifted business perspective consumer perspective. In recent years, there been trend explore how blockchains can benefit chains improving traceability, transparency trust in HF. Originality/value addresses need diffusion domain. offers framework investigate dissemination structure, helping researchers deal with hundreds effectively their understanding past, present future trends